Nine consecutive years as Redhand's RMIS leader. 2,700 customers — IHG, Wendy's, BT, Transport for London, the U.S. Army. And a brand estate that undersells all of it, at the exact moment the category's bar moved. This page is what I found in a weekend, and what I'd do about it.
When a company's weakest signal is its presentation, design stops being decoration and becomes the last unfixed commercial lever. Everything below is evidence.
The crown jewel: #1 for "RMIS software." #2 for "claims management software." #3 for "integrated risk management software."
+Riskonnect's organic search position is elite — and it pours qualified traffic into everything below. It's the first thing I'd protect: any redesign ships with strict 1:1 URL preservation. An agency that doesn't lead with that sentence will cost you rankings a decade in the earning.
ventivtech.com greets visitors with a browser security warning.
+The domain of your largest acquisition serves an invalid SSL certificate before redirecting — and only to the homepage, no deep mapping. Nine-figure acquisition, leaking referral traffic. Fixable in a day.
Four typefaces on one homepage.
+Lato, Lexend Deca, Mulish and Inter all load on the front page — years of page-builder accretion with no identity system underneath. Colors are hardcoded per element; no design tokens hold the line.
A 2026 AI story told through a 2018 chassis.
+February's Agentforce 360 launch — enterprise agentic AI — is delivered by an Avada page-builder loading 45 scripts and 93 stylesheets, with 2019-era screenshots still on the homepage. The medium contradicts the message.
~12,300 indexed URLs. Roughly 1,970 that matter.
+Most of the estate is translation duplication and taxonomy bloat — the real English site is ~380 pages, ~1,100 posts and ~400 resources, servable by 15–20 well-designed templates. Far more tractable than it looks.
Every CTA leads to one bare form.
+Elite rankings and strong logos funnel into a single unrouted HubSpot form. No product tour, no persona routing, no pricing signal. 69% of enterprise buyers engage sales only after deciding — the site gives them nowhere to decide.
The category's ceiling moved in March.
+AuditBoard rebranded to Optro — foundry typography, editorial palette, a coherent agentic story. A direct competitor now looks like the future Riskonnect's product actually leads. The pressure is current, not theoretical.
Blue palettes, dashboard heroes, the word "agentic," a Gartner badge, one demo button. Nobody passes a blind logo-swap test.
Meanwhile Riskonnect owns something none of them can claim: the RMIS and claims heritage that speaks the financial language of risk. Nobody in this category is the CFO-grade brand — the one that knows what risk costs and what managing it returns. That position is open, defensible, and yours by right of product.
One weekend of looking produced everything above — and this: a first design concept for riskonnect.com. The identity evolved, not replaced — one typeface family, your orange refined and tokenized, the dollars-first narrative on the page. Imagine four weeks.
Six weeks of decisive work. Every week ends in something your team can see, react to, and use — no interim decks, no theatre.
What the sprint's momentum looks like sustained: a design leader embedded in the revenue org, shipping weekly.
Commercials fit on one page and are shared separately — structured for a relationship, not a transaction.
Head of Design at Nasdaq Private Market — the Nasdaq-founded marketplace for private company stock. I led NPM's complete rebrand this year, end to end: strategy, identity, guidelines, launch. I design its trading, data and mobile products, and I built the sales collateral system its brokers close with.
I work the way operators work: research first, then outputs — live prototypes over slide decks, shipped templates over strategy documents. This page and the concept behind it were produced in a weekend, because showing is faster than telling.
Enterprise fintech is my native territory — analyst-badge markets, committee sales, products that have to earn trust before they earn a meeting. It's the world Riskonnect sells into every day.
- Nasdaq Private Market — full rebrand, 2026 (strategy → identity → launch)
- NPM trading, data & mobile product design language
- Broker sales collateral system — decks, one-pagers, comparison sets
- Live prototype platform replacing static design handoff
- Independent practice: brand & web for fintech and B2B clients
Bring your head of marketing — this only works as a partnership with the team that owns it day to day.
hi@ssid.design© 2026 S Sid Design · Sidstine Chapel Ltd, London
Prepared privately for Riskonnect. Competitive observations from public sources, August 2026. Not for redistribution.